why?

i found this in a grocery story not too long ago and thought it warranted a picture. the only question i have when i look at it is WHY? why in the world would you put this on your product? surely SOMEONE had to think this was a bad idea...but i guess they lost out.

i can hear the conversation now:

boss: what do you think of this logo

employee 1: *snicker* it looks...well...great!

employee 2: *laughing a muffled laugh* oh DEFINITELY!

boss: good, we're going to print!

later that evening:

boss: honey look at our new product!

boss's wife: WHAT IN THE WORLD WERE YOU THINKING?